🎙️ In this episode, we sit down with Mike Svetlic — founder of Michael Brennan Media and a battle-tested growth marketer with a 15+ year career scaling demand generation at companies like Brex, Dell Technologies, and Iron Horse. Mike is now channeling his enterprise experience into helping high-ACV B2B companies nail their GTM strategy using a potent mix of storytelling, data, and AI.
At Michael Brennan Media, Mike is pioneering a performance-led approach to growth — blending 1st, 2nd, and 3rd-party data, intent signals, firmographics, and persona insights to deliver personalized campaigns that convert. From re-architecting paid media at Brex to tripling media spend velocity at Iron Horse, his track record speaks for itself.
In this episode, we explore how Mike uses AI to identify job titles, interests, psychographics, and buyer behaviors at scale — and turn that into precision-targeted demand gen. He also shares what most companies get wrong about funnel design, campaign ops, and cross-functional collaboration.
🔍 Topics we cover:
The science behind persona-driven GTM
Scaling paid media with AI and intent signals
Why B2B marketing teams need editors, not just copywriters
Demand gen lessons from Brex and Dell
🧠 This one’s a playbook for B2B founders, CMOs, and growth leaders.
#GTMStrategy #B2BGrowth #MichaelBrennanMedia #MikeSvetlic #DemandGen #AIMarketing #StoryDrivenMarketing #StartupPodcast
