🎙️ In this episode, we sit down with Anne Gherini — Partner at Sierra Ventures and a dynamic force at the intersection of AI, marketing, and venture capital. Anne brings a rare blend of startup hustle and enterprise strategy, having led marketing and growth at companies like Affinity and StumbleUpon, and advised numerous early-stage startups on brand, storytelling, and go-to-market strategy.
Now at Sierra Ventures, Anne is helping shape the next generation of AI-driven companies. With a sharp eye for GTM innovation and a deep understanding of behavioral psychology, Anne is particularly focused on how AI is transforming the customer journey — from intent detection to hyper-personalized activation. She shares how founders can integrate AI across the funnel, what early signals VCs look for in AI-first companies, and why the best go-to-market motions today start with empathy and automation.
This episode is packed with insight for B2B founders, marketing leaders, and AI-curious operators looking to understand how to scale intelligently in a noisy market.
🔍 Topics we cover:
AI-native GTM strategies
How VCs evaluate AI startups
Storytelling in the age of LLMs
The evolving role of marketing in early-stage companies
🧠 A must-listen for anyone building at the edge of AI and market traction!
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