🎙️ In this episode, we talk with Bryan Byler — Chief Revenue Officer at Aptitude 8, the leading RevOps consultancy helping high-growth companies operationalize their go-to-market motions with HubSpot and advanced automation. With a decade of experience across sales, marketing, and operations, Bryan brings a unique perspective on how AI is reshaping the future of RevOps.
At Aptitude 8, Bryan has worked with hundreds of SaaS and tech-enabled businesses to streamline their GTM systems, aligning teams around clean data, scalable processes, and actionable insights. Now, with AI moving from buzzword to baseline, Bryan is spearheading the firm’s approach to embedding generative AI into revenue operations — from automated lead routing and enrichment to AI-assisted playbooks and rep coaching.
We dive into what AI-native RevOps looks like, how Aptitude 8 uses internal tooling like their product Hapily to supercharge HubSpot, and Bryan’s outlook on how RevOps leaders can evolve their stack, skillset, and strategy to thrive in an AI-powered world.
🔍 Topics we cover:
Using generative AI to scale RevOps
HubSpot automation and AI-enhanced workflows
CRO perspective on go-to-market efficiency
AI tools for sales enablement and pipeline ops
The future of RevOps in the age of LLMs
#RevOps #HubSpot #BryanByler #Aptitude8 #Hapily #AIinSales #GoToMarket #B2BSaaS #StartupPodcast #RevenueOperations #GTM
