🎙️ In this episode, we chat with Dave Boyce — a visionary GTM leader, investor, and board member at Winning by Design, one of the most respected go-to-market consultancies in SaaS. With deep experience as a five-time tech entrepreneur and the former Chief Strategy Officer at XANT (InsideSales.com), Dave brings a unique lens to revenue architecture, customer success, and sales-led growth in the AI era.
At Winning by Design, Dave helps B2B revenue teams shift from legacy sales tactics to modern, science-driven GTM motions. He’s passionate about applying systems thinking to every stage of the customer journey — from top-of-funnel to expansion — and embedding repeatable, scalable processes powered by data and behavioral science.
We explore how Dave uses AI to drive insights at scale, design more effective sales plays, and enable revenue leaders to make faster, better decisions. He shares practical frameworks for aligning product, marketing, and sales around customer impact — not just quotas.
🔍 Topics we cover:
The science of modern sales and GTM
Using AI to guide revenue teams
Systems thinking in SaaS growth
Lessons from being a serial founder and CSO
How to scale customer-centric GTM
🧠 Don’t miss this masterclass in designing high-performance revenue engines!
#WinningByDesign #DaveBoyce #B2BSaaS #GoToMarket #SalesScience #RevenueOperations #AIinSales #GTMFrameworks
