In this episode of Differentiate or Die, hosts Cameron Olds and Dallin Merrill dive into the art of standing out in a saturated market. They explore how startups can compete against industry giants by focusing on differentiation, using the chocolate industry as a case study. The episode contrasts Hershey’s, a 125-year-old juggernaut with massive market share, against Feastables, the innovative chocolate brand by YouTuber Mr. Beast.
Discover how Feastables leverages ethical sourcing, a built-in audience, and bold messaging to carve out a competitive edge, while Hershey’s relies on its legacy and scale. From s’mores to social impact, Cameron and Dallin break down the strategies that make a brand unforgettable. Tune in to learn how to avoid blending in with the competition and create a lasting advantage in any market.
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