Description

Are you a visionary founder who feels like you're sailing blind, even when things look successful from the outside? Do you crave clarity but find traditional business structures suffocating? If you're nodding along, feeling caught in the "founder's fog" and wondering if there's a way to grow without losing yourself, this episode of Lighthouse Sessions is for you.  

Join host Jeff Borschowa in a deeply insightful conversation with Laura Cross, an Air Force veteran turned entrepreneur whose journey embodies resilience, adaptation, and the power of holistic well-being. Laura shares her compelling story, moving from the military through the travel industry and ultimately finding her calling in the holistic, judgment-free wellness space after personal loss reshaped her perspective.  

In this episode, we dive deep into crucial topics for founders like Alex Rivers:

• The Self-Care Imperative: Why self-care isn't a luxury but a non-negotiable foundation for sustainable success. Laura and Jeff get real about the dangers of burnout and the myth of the always-on entrepreneur. Discover why Laura believes the core reason for anything (even travel) should be taking better care of ourselves.  
• Breaking Free from Hustle Culture: We challenge the relentless "hustle" narrative and explore the vital importance of setting and holding boundaries to protect your energy, creativity, and personal life. Learn why treating your business hours like a store's hours can be revolutionary.  
• "One-Size-Fits-None": Laura champions finding your unique path, rejecting rigid frameworks that don't honour individual needs and working styles. This is validation for every founder who feels like they don't fit the standard mold. Hear why Laura says, "I am the entrepreneur of me".  
• Holistic Alignment & Energy: Explore the fascinating connection between your voice, energy frequencies, and overall health. Laura discusses AO voice scanning technology and how stuck emotions or misalignment can impact your well-being and even your presence with clients. Could understanding your frequency be a key to unlocking performance?  
• Collaboration Over Competition: Discover the power of a collaborative mindset, building relationships, and leading with value. Laura shares how she fosters a community built on resources and mutual support.  
• Navigating Life's Transitions: From military service to entrepreneurship, Laura's path shows how unexpected turns can lead to profound alignment and purpose.  

Is this conversation for you?

If you resonate with feeling overwhelmed despite achievements...If you're tired of generic advice that ignores your unique way of thinking... If you know deep down that burnout isn't a badge of honour... If you're searching for ways to integrate structure without killing your creative spark... ...then yes. This episode offers validation, practical insights, and powerful reminders.  

Laura's final advice is potent: "Take some time quiet and go within and find out what you're doing is truly making you happy. Because if what you're doing every day is not lighting you up... you probably should rethink what you're doing. Deeply rethink it."  

Watch the full episode now to soak in the wisdom and practical strategies.

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