In this episode, Andy Weinstein sits down with Alex Borschow, Managing Partner at Rocana Ventures, to trace his journey from growing up in Puerto Rico to investing in better-for-you consumer products.
Along the way, Alex reflects on his admiration for nature and sustainable practices, and draws lessons from working with or observing companies like Splendid Spoon, The Jackfruit Company / Jack & Annie’s, Alipop, Poppy, and BOWIE. He also shares insights influenced by institutions and individuals including MIT Sloan, Chris McDivitt-Tompkins (Patagonia / The North Face), and even cultural figures like Bad Bunny—revealing how culture, flavor, authenticity, and story shape both product and consumer behavior.
