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Discover how adding accredited diagnostic services (EMG, nerve conduction, SSEPs, musculoskeletal & neuro ultrasound) can create new revenue streams for your PT or medical practice.
Dr. Dimitrios Kostopoulos explains cross-referral tactics, territory exclusivity, 24-hr access programs, and partnership opportunities with hospitals.
Learn how Hands On Diagnostics helps you scale clinically and financially.
Visit HandsOnDiagnostics.com.
Episode Highlights:
00:00 - Introduction & show purpose
00:35 - Who this podcast is for & episode preview
01:35 - Marketing + multiple revenue sources (overview)
02:16 - Common marketing channels for clinics
02:58 - Problem: single revenue stream reliance
03:51 - Diagnostics as a parallel business model
04:36 - Key diagnostic tests explained (EMG, NCS, SSEPs, MSK US, neuro US)
05:20 - How to market a diagnostic practice
05:52 - $0 referral source: internal cross-referrals explained
06:34 - Yellow pen / green pen analogy (PT vs diagnostics)
07:07 - Cross-referral revenue mechanics (PT → diagnostics)
07:46 - Reverse cross-referral (diagnostics → PT)
08:47 - Different audience messaging for therapy vs diagnostics
09:27 - Local community opportunity: long wait times at hospitals
10:06 - Accreditation model: become an ACWM accredited lab
11:04 - Accrediting other offices & 24-hour service advantage
11:51 - Revenue-sharing opportunities with medical partners
12:33 - Territory qualification & exclusivity process
13:08 - Hands On Diagnostics support: marketing & relationship building
13:44 - How to reach out / resources (websites)
14:33 - Closing CTA: subscribe, review, and visit sites
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For more episode info, head over to:
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Join us next Thursday for another new episode, more insights and strategies to make this your most successful year ever.
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