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In this episode,Raje sits down with Evan Hartley, a direct-response copywriter who teaches creators how to escape the exhausting time-for-money freelancing trap. Evan didn't get replaced by AI; he hired it as a junior writer that never sleeps but still needs a strict boss.
If you're an ambitious side hustler struggling with unclear offers, limited time, or the fear that AI will make your skills irrelevant, this is your concrete roadmap. We break down exactly how to use AI tools to shorten the learning loop, increase your speed, and turn your Copywriting skills into consistent income.
What You'll Discover in This Episode:
1. Master the Core Copywriting Fundamentals
Stop writing generic fluff. Evan explains the four non-negotiable fundamentals that ensure results, even if you fumble everything else:
- Understand the Reader: Move beyond demographics and dive into what they are secretly worried about or what annoys them on a Tuesday night.
- Understand the Offer: The real offer is the change that happens for the buyer in 30 days, not just the product features.
- Promise + Proof: Learn how to pair a clear outcome (the promise) with specific, real evidence (the proof), avoiding generic claims like "Change your life in 7 days".
- Clear Action: Every piece of copy must push toward one specific next step, such as "Click here to see the full curriculum and price," not just "Learn more".
2. The 5-Stage AI Copywriting Workflow
We walk through Evan’s exact process for building a landing page using AI tools, demonstrating how AI assists at every stage without replacing human judgment.
- Research: Use AI as a pattern finder to summarize repeated pains, objections, and desired outcomes from real customer language.
- Outline: Treat AI as a junior strategist, providing five or six different ways to structure your page and choose the best angles.
- Drafting: Avoid copy-pasting the full output. Instead, use narrow prompts (like generating ten headline options) and then edit the parts by hand to remove generic phrases.
- Editing: Paste your human-edited draft back into the tool and ask it to critique itself, highlighting vague phrases or sentences that don't connect to the main promise.
- Testing: Plan clear A/B tests (e.g., speed vs. safety vs. ease) based on AI-generated alternative angles for your offer.
💡 Actionable Insight: Evan shares the essential formula for a powerful prompt: Role, Reader, Goal, and Constraints. This approach ensures you get specific, high-quality output every time, rather than bland copy.
3. Turning Copywriting into Semi-Passive Income
Learn how to structure your service to move beyond trading time for money:
- Level 1: Smart Services: Start with a simple, high-value offer like a "three-email welcome sequence" package. Use AI to deliver faster and raise your effective hourly rate.
- Level 2: Productized Offers: Implement fixed-scope services, like a "Landing Page in a Week" package. Build internal prompt templates and systems with AI so that every client feels custom, but your workflow is standard.
- Level 3: Digital Assets: This is the path to semi-passive income. Notice the patterns in your service work and turn them into scalable products like niche prompt packs, fill-in-the-blank templates, or micro-courses. You do the deep work once, use AI to package it, and sell it many times.
Stop waiting for the magic button. Clients pay for judgment and choosing the right angle, not for typing. Learn the practical 60-minute workflow and the three steps to launch your successful AI-powered Copywriting side hustle today.
