In this episode of the Riviera Connect Podcast, we sit down with Carolyn Custerson, Chief Executive of the English Riviera BID Company, and a leading figure in the transformation of Torbay’s tourism economy. Carolyn shares her leadership journey, the strategic vision behind year-round tourism, and the innovations driving the English Riviera’s £500 million visitor economy. We discuss the impact of strategic partnerships, the future of tourism marketing, and what it takes to build resilience in the face of major challenges.
What We Cover:
Leadership lessons from navigating industry challenges
The future of the Devon & Partners LVEP collaboration
How tourism marketing must evolve to stay competitive
Unlocking opportunities for year-round tourism in Torbay
Carolyn’s personal leadership principles for success
The English Riviera lightning round: local hidden gems and personal favourites
Future opportunities and challenges for Torbay’s business community
About Carolyn Custerson:
Carolyn is the Chief Executive of the English Riviera BID Company, leading destination marketing strategies that deliver a £75:£1 return on investment. A champion for sustainable tourism growth and strategic collaboration, she is shaping the future of The English Riviera as a vibrant, year-round destination.
Learn More:
Explore our incredible attractions, events and business opportunities at www.englishriviera.co.uk
Get involved in the Southwest Visitor Economy Hub: https://swvehub.co.uk/
Read the Torbay Council Destination Management Plan here: https://www.torbay.gov.uk/council/policies/economic-regeneration/dmp/
Learn more about SUPHub here: https://suphub.co.uk/ and download the digital toolkit.
