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🔐 Discover how unconscious manipulation in financial systems is robbing families of their legacy. In this episode, Eric and Chris expose the ROI lie, reveal the pitfalls of unchecked optimization, and introduce the critical need for advocacy in wealth planning. If you’re a business owner or legacy-minded family, this episode will change how you think about wealth forever.
👇 TIMESTAMPS:
00:00 – Why 70% of businesses fail after one generation
00:38 – “Postponing joy”: The hidden cost of chasing ROI
01:15 – Why Eric re-centered the Kingdom ROI team around vision
03:00 – When your team doesn’t know your “why” — leadership wake-up call
04:15 – Love as the foundation of advocacy
05:55 – Vision leaks: the John Maxwell principle
06:48 – The ROI Lie: Why more money won’t give you peace
08:10 – Why we give away our best ideas
09:45 – Scarcity mindset sneaks in — even with more money
11:10 – God’s economy vs fear-based planning
12:30 – Orphan vs Son: how you think impacts how you live
13:30 – What the Great Wealth Heist really looks like
14:15 – The industry’s bias toward “solutions” and transactions
15:10 – Why fear-based selling dominates the financial world
16:15 – The problem with “checking the box” on planning
17:30 – The stats don’t lie: 90% of wealth fails by the third generation
18:45 – What no one tells you about “great” legal strategies
20:00 – Real story: How good planning can still ruin your kids
22:10 – Optimization without intention = future regret
23:00 – The hidden cost of poor advocacy
24:00 – Reevaluate what matters: clarity before optimization
25:15 – Why your attorney or CPA might not be your advocate
26:30 – How advocacy changes your financial outcomes
27:10 – Better ROI from better intention — real stories
28:30 – Dynamic plans: realigning as life and relationships evolve
29:20 – Advocacy helps creators keep creating
30:30 – “Return on Intention” leads to more than just profit
31:00 – We’re all building puzzles… without the cover
32:20 – The world is optimizing without any long-term vision
33:00 – The high cost of not having an advocate
34:20 – What lifetime inheritance really means
35:00 – Free knowledge… but will you take action?
📣 TAKE ACTION
Don’t just check boxes. Start building your 100-year legacy with intention.
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