Want to stop creating ads in chaos and start building content that actually scales? In this episode of Ad-venturous, Aves shares her proven creative workflow system, including the monthly ads planner she uses with high-scale brands at Pilothouse.
You’ll learn how to:
Plus, Aves walks through her daily and monthly planning tools, why creative is a “muscle” you can train, and how to make sure your content never drifts from strategy.
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0:00 Introduction
2:00 Why monthly creative analysis beats week-to-week thinking
5:00 Creativity as a muscle: building consistency through reps
10:00 Inside the Monthly Ads Planner: planning, brainstorming, and lookbacks
13:00 Top ads, bottom ads, and “spicy ads” — how to learn from all three
22:00 From idea overload to execution: killing your darlings & prioritizing
30:00 Postmortems that turn chaos into clarity for future campaigns
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
