Most brands make the same mistake when expanding to new ad platforms: they take a winning ad and run it everywhere.
But each platform has a different user mindset, feed behavior, and content expectation. The ad that works on Meta might completely flop on TikTok, Snapchat, or Pinterest.
In this episode of Ad-venturous, Aves breaks down how creative strategy should change depending on where your ads are running.
You’ll learn how different platforms influence the type of content that performs, why intent matters more than format, and how brands can expand their media mix without starting from scratch.
00:00 Why the same ad fails on different platforms
02:50 The biggest misconception about multi-platform creative
06:30 How Meta users behave vs other platforms
11:45 Instagram and the role of short-form entertainment
15:00 Snapchat and scrappy creator-style ads
19:00 TikTok: entertainment vs selling
23:20 Axon / AppLovin and long-form mobile game ads
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