In this She Means Business podcast episode, Ashley sits down with Danielle and Lindsey from Little Dog Social Media. Hear Danielle’s journey from starting a small business to celebrating 11 successful years and leading a team of 40. Lindsey, who manages accounts and marketing for Little Dog Social Media, shares insights on connecting with clients and the importance of communication.
For working moms seeking balance and opportunity, Little Dog Social Media offers full-time and part-time positions with the flexibility to work remotely.
Episode Highlights:
Danielle shares her background in marketing, and what led her to start Little Dog Social Media. (3:28)
Danielle discusses the benefits of their niche market in finding moms who want flexibility in their work and the importance of planning and consistency in their business. (14:04)
Danielle emphasizes Little Dog social media’s commitment to providing excellent service to help clients achieve their goals. (16:01)
Lindsey mentions that their team is highly collaborative, with open communication and support from Danielle, who provides the necessary tools and plans for client needs, while also being a visionary and effective implementer. (16:55)
Danielle explains that as leaders, it is crucial to find a balance between flexibility and responsibility which involves considering personal obligations and finding ways to accommodate them without compromising work. (21:50)
Danielle mentions that their new slogan “Delegate to Elevate” is a constant reminder to prioritize delegation and maximize the business owner's time and potential. (30:37)
Lindsey shares that Danielle's delegation style promotes accountability, responsibility, and continuous learning by allowing team members to try new things and meet new expectations. (34:35)
Danielle discusses the importance of building a strong team and making sure every member is a good fit, the need for leaders to make tough decisions, and prioritizing customer service and company reputation. (37:57)
Danielle shares that their reputation in the industry is excellent, with agents consistently referring to and praising their work, as evidenced by the positive feedback received at recent conventions. (45:08)
Danielle credits Lindsey's creative ability and mentions that she takes great care of her clients, making her a valuable asset to the team. (47:25)
Key Quotes:
“That consistency that I drive into them all the time, this is our values, this is what we do. We return emails, we are customer oriented.” - Danielle Willetts
“It's cognitively thinking, helping agents to whether it's developing a new podcast like yourself, whether it's partnering with a high school, whether it's developing their niche market, how can we help you get that vision from A to Z with the products and services that we offer?” - Danielle Willetts
“When Danielle delegates, it's almost like a different way of holding us accountable and responsible by giving us a chance to do something new, try something new, figure out if we like something. And it just keeps us feeling like we're meeting expectations, or there are new expectations to meet. So, we're always like learning together.” Lindsey Lucas
Resources Mentioned:
Connect with Danielle Willetts
Connect with Lindsey Lucas
Connect with Ashley Mastowski
Contact First Choice Insurance Group
