Daily Nouri has transformed their gut health business by leveraging TikTok's educational power and advertising capabilities to reach millions of consumers. Founder and CEO Caroline Carralero reveals how her strategic approach to TikTok advertising resulted in a hundred-fold increase in video views and engagement, while simultaneously driving traffic across their omni-channel business including national retail partners.
Carralero's success stems from recognizing TikTok's unique ability to educate consumers while building brand awareness for the probiotic and prebiotic category. By partnering directly with TikTok's ads team and utilizing automation and affiliate models, Daily Nouri has created a dynamic content strategy that delivers both educational value and measurable business results across multiple channels.
What You'll Learn in This Episode:
How Daily Nouri achieved a hundred-fold increase in video views and engagement through TikTok advertising
The strategy behind using TikTok to educate consumers about health in the gut microbiome space
How to leverage automation and affiliate models in partnership with TikTok's ads team for better results
The approach to driving millions of impressions across TikTok, website, and national retail partners
How to create diverse, educational content that entertains while building trust in the health and wellness category
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
