Lavashak founder Nima Adelkhani shares how a single organic creator moment ignited a wave of 3 billion impressions on TikTok, shifting the brand from a Persian-community niche to national demand. He breaks down the systems behind onboarding roughly 7,000 affiliates, amplifying top posts with Spark codes, and using GMV Max to accelerate what’s already working. Since that first spike, the team has shipped nearly 130,000 orders and now attributes about 80% of sales to TikTok.
Nima explains how creator-led content and affiliate automation lowered customer acquisition costs into the single digits compared to the $30 to $50 range he sees on other platforms. He outlines how Lavashak evaluates when to boost with paid ads and how one passionate micro-affiliate generated about $100,000 in GMV by posting authentic, experimental content that viewers trust.
What You’ll Learn in This Episode:
How a creator with 5,000 followers sparked 12 million views in a week and helped kick off a path to 3 billion total impressions.
The process Lavashak used to onboard around 7,000 TikTok affiliates and send samples at scale to fuel consistent posting.
How to spot your top 5–10% organic performers and turn them into high-impact ads
How to launch new products with GMV Max and keep it running on autopilot while you manage operations
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
