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Ep 011 - The 7 Lessons Business Leaders Need To Know About Podcasting
What does it really take to grow a podcast in 2025—especially if you’re building from Greater Cincinnati/NKY and not chasing celebrity numbers? In this episode of Grow Your Podcast with Josh Lewis, we unpack the 7 most important lessons from our first 10 episodes that every business leader, thought leader, and content creator needs to know.
You’ll learn:
- Why consistency beats frequency (and how to set realistic expectations)
- How to pick the right metrics that matter for your goals (hint: it’s not views)
- Guest strategy that builds authority and opens doors for biz dev
- How to prepare based on your personality + make guests comfortable
- Active listening techniques that improve interviews instantly
- The 3 monetization paths that actually work (and why AdSense isn’t one of them)
- Why being audience-obsessed is the ultimate growth hack
We also share a bonus lesson: why iteration and feedback loops are the secret to long-term podcast success. Whether you’re launching your first show or scaling a branded podcast, these lessons apply.
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Connect with Brian Erickson:
- https://www.linkedin.com/in/bwerickson
- http://instagram.com/cincybizpod
- https://www.youtube.com/@cincybizpod
Connect with Josh Lewis:
- https://www.linkedin.com/in/devisinggood
- http://instagram.com/devisinggood
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Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
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Produced by the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/
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YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio
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