In this episode of In the Money, Fan Bi sits down with Debbie Way Mullin, founder of Copper Cow Coffee, to talk about building a CPG brand in a volatile market.
They cover navigating tariffs, scaling from DTC into retail, cutting SKU complexity, and why staying mission-aligned matters more than ever. Debbie shares what’s changed in consumer behavior post-COVID, how Copper Cow rethought its product strategy, and why profitability and focus are the new growth levers.
Thanks to sponsors:More Staffing - https://morestaffing.co/mt/Numeral - https://numeralhq.com/Parker - https://www.getparker.com/
