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Stop losing sleep over unpredictable occupancy, learn the pragmatic playbook that turned a one‑man hotel into a profitable regional operator.


Martin Hendricks explains how to scale, survive crises, and squeeze margin from every P&L line.
Guest: Martin Hendricks, CEO & founder of Black Label Hotels — nine‑hotel operator with DoubleTree by Hilton partnerships, proven turnaround specialist, and backed by a long‑term family office.


- Get repeatable scaling tactics to move from boutique to multi‑property profitability.
- Protect cashflow and staff in crises — practical decisions that preserved operations during 2008 and COVID.
- Apply low‑risk operational fixes that lift ADR, cut costs, and improve margins across the P&L.
- Use franchise brand margin and strategic partnerships to accelerate ramp‑up and reduce distribution risk.
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