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In this episode of Because of Sales, Dylan talks with Sam Queen, CRO of SendBlue and founder of CloseDr. Sam breaks down why iMessage-in-CRM (blue bubbles) is transforming show rates, response rates, and conversions for high-ticket teams. He shares how SendBlue integrates with CRMs, the mechanics behind blue-bubble deliverability, compliance challenges (A2P/Texas), and advanced workflows like group chats, voice messages, and AI-driven personalizations that lift outcomes.
They also dig into how to use iPhone-first funnels, the role of operations in scaling sales, creative automation examples, and best practices for building sales systems that actually scale.
