Description

Meet John Norman, the creative behind some of the most iconic brand campaigns of the last two decades, from Nike and Adidas to Coca-Cola and Pepsi.

John has held the highest creatives titles at Wieden + Kennedy, The Martin Agency, and more and is now the Global Design Partner at Dentsu Creative. But it’s not just his resume that sets him apart — it’s his belief that the best work starts with human truth.

In this episode, we talk about the difference between storytelling that sells and storytelling that sticks.

We get into:

• Launching Nike’s first global campaign celebrating women in sport
• The strategy behind rebuilding trust in Walmart after 8 consecutive quarters of decline
• The origin story of Coke’s iconic Open Happiness campaign
• What most creatives get wrong about strategy and how to course-correct

This is Human vs. Brand Truths.

Welcome to the Madness.

Connect w/ John

https://www.linkedin.com/in/johncnorman/

https://www.jno.site/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.co