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It's August twenty-second, and on this day in 1956... principal photography began on *The Reno Brothers*, Elvis Presley’s first film. Though originally titled *The Reno Brothers*, the movie was later renamed *Love Me Tender* to capitalize on the success of Elvis’s hit single. This marked Elvis’s transition from music icon to Hollywood star, launching a film career that would span over a decade and redefine the relationship between rock and cinema.