Today’s guest is Jesse McKinney, CEO and co-founder of Red Aspen—the Boise-born beauty brand behind the ambassador-powered press-on nails you’ve seen everywhere. Launched in 2017, Red Aspen sprinted to $1 million in five months, scaled past $20 million during the pandemic, and landed on BoiseDev’s Peak 43 list of Idaho’s fastest-growing companies—check them out here. Jesse’s here to unpack hypergrowth, product cadence, and building a mission-driven culture from right here in Idaho.
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