If you're into property in Sydney, you've seen him. In just 12 months, Jason Ballo went from local buyer’s agent to one of the most recognisable faces in Australian real estate content.
In this episode of Property Now, Carbs sits down with Jason to unpack his viral rise - from filming open homes with his pregnant wife to creating a business that’s redefining property marketing.
They dive into:
How Jason’s videos turned listings into record-breaking sales
The moment he realised his catchphrase had gone viral
What most agents get wrong about content and personal branding
The suburbs in Sydney he’s watching right now
Why “being yourself” is the most scalable marketing strategy
Whether you’re an agent, developer, or just obsessed with Sydney property, this one’s packed with insights, laughs, and lessons from one of the industry’s most entertaining voices.
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00:00:00 - Introduction
00:00:15 - Introducing Guest: Jason Ballo
00:01:34 - Origin of Jason's Catchphrase
00:02:23 - Evolution of Jason's Video Style
00:07:38 - Jason's Early Career Experiences
00:08:52 - Jason's Early Interest in Property
00:12:16 - Learning from His Parents
00:15:44 - Jason's Return to Real Estate
00:16:51 - Identifying Strengths and Weaknesses
00:18:54 - Transition from Selling Agent to Buyers Agent
00:19:08 - Personal Life and Impact on Career Decisions
00:24:20 - Initial Success and Recognition
00:26:10 - The Intention Behind the Videos
00:29:33 - Impact of Videos on Real Estate Sales
00:32:33 - Importance of Location in Property Value
00:33:07 - Understanding the Sydney Real Estate Market
00:33:10 - Effectiveness of Video Marketing in Real Estate
00:39:01 - Buyer's Perception vs Market Reality
00:43:00 - Challenges in the Real Estate Industry
00:44:20 - Favorite Suburbs in Sydney
00:46:44 - Memorable Properties and Videos
00:48:37 - Opinion on Current Video Trends
00:49:58 - Advice for Content Creators
00:53:14 - Contacting Jason and Final Remarks
