Air care is the last frontier in the 'better-for-you' business boom, and today's guest Sara Panton is the cofounder of Vitruvi, the air care category leader.
LINKS
Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
Get 20% off Vitruvi with code FEMALEFOUNDER20: vitruvi.com
Vitruvi affiliate program: https://vitruvi.com/pages/home-team
https://grin.co/
SHOWNOTES:
10:20 How to adopt a hero product strategy
19:30 Inside the Vitruvi affiliate program
22:50 Customer acquisition and top of funnel ideas
25:30 Resource recommendations
