From Pizza Ovens to Open Houses: Ron & Michael on the Realities of Today’s Market
On this episode of the Higher Expectations Podcast from Higher Advantage Real Estate, owner and broker Ron Hier sits down with his son Michael for a candid, two‑mic conversation. Ron shares his entrepreneurial path, from running a beloved deep‑dish pizza franchise in the ’90s to navigating the foreclosure era, earning his broker’s license, and building a family‑run brokerage devoted to client care. Michael brings a brain‑science lens (cognitive & behavioral neuroscience) to decision‑making in real estate, why buyers buy, why sellers say yes or no, and how expectations shape negotiations.
You’ll hear practical, story‑driven insights on:
Market stalemate dynamics: sellers anchored to low rates, buyers chasing value, and what “flat” really means.
Inventory & affordability: how today compares to 2009 and why new construction matters.
Interest rates 101: real payment math, refi lessons, and why timing matters.
Fire insurance realities in SoCal: zones, fair‑plan combos, and how premiums change the math.
Foreclosure/REO basics: notice of default, courthouse auctions, and what “turnkey” truly means.
Long‑term mindset: avoiding panic selling and understanding cycles.
Whether you’re buying, selling, or just market‑curious in the SFV and greater LA area, this episode blends real data, field experience, and human psychology.
