My conversation with Rich Feloni. Rich is the founder of RJF Editorial, and the former head of content at Bain Capital Ventures.
Chapters:
- 00:00 Cold open
- 01:40 Rich’s backstory
- 04:26 Going to Fiji to see Tony Robbins
- 9:39 His time at Bain Capital Ventures
- 10:54 Misconceptions about mainstream media
- 14:11 The clash between journalists and founders
- 18:12 Understanding journalistic incentives
- 23:03 Shifting to RJF Editorial
- 28:12 Minimum viable content strategy
- 30:54 Building relationships with newsletter writers
- 36:04 The importance of an owned Audiences
- 37:45 Sustainable content strategies for founders
- 40:16 Common mistakes in content creation
- 44:40 Redefining success metrics in conten
- 46:37 Influences and recommendations
