One of the biggest challenges for platforms in the A2P messaging space, is ensuring deliverability. While automated carrier filters are designed to block disallowed content, there are often false positives. Who would have thought that a Mother’s Day campaign from a floral company would be blocked? TrueDialog’s TrueDelivery tool helps brands discover and address false positives quickly, ensuring that important messages reach the customers who want them.
TrueDialog was honored with a 2025 Textie Award for excellence in A2P messaging, and loved hosting this conversation with CEO John Wright to go in-depth on their use case and experience.
Hosts:
Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth
Tim Sherwood, Senior Vice President, Messaging at Bandwidth
Guest:
John Wright, Co-founder, TrueDialog
https://www.linkedin.com/in/johnnwright/
More resources: Download the 2025 state of messaging report: stateofmessaging.com
Learn about the 2025 Textie Awards: bandwidth.com/texties
Learn more about messaging at Bandwidth: bandwidth.com/messaging
