Gabe Goldstein, GM of SMS at Yotpo joins this week to discuss messaging strategy in ecommerce. We’re breaking down channel strategy for retention marketing: the differences between email and SMS, and toll-free numbers vs. dedicated short codes. And Gabe explains how Yotpo helps customers think through using those channels to guide “micro journeys” for customers.
Guest:
Gabe Goldstein, General Manager of SMS at Yotpo
https://www.linkedin.com/in/gabe-goldstein-4b6b53bb/
Host:
Zach Kunkel, Director of Solutions Marketing, Bandwidth
