In this podcast episode, Joe Shaker, CEO of TruVideo and a Textie Award winner, discusses how his company revolutionizes communication in the automotive service industry by leveraging video messaging and AI to build trust and transparency between dealerships and customers. Joe shares his journey from being an auto dealer to creating TruVideo, a platform that enables service technicians to send customers detailed videos explaining repairs, thereby eliminating doubts and misunderstandings. He highlights the power of asynchronous communication and video as natural human behaviors that enhance customer engagement, trust, and satisfaction. The company also integrates AI-driven tools like ProTexts to improve the professionalism and clarity of text communications, including real-time translations and smart replies, further personalizing the customer experience and driving higher revenue for dealerships. This conversation underscores how improving communication, rather than workflow alone, can transform customer relationships and business outcomes in the automotive service space.
TruVideo was honored with a 2025 Textie Award for excellence in A2P messaging.
Hosts:
Tim Sherwood, Senior Vice President, Messaging at Bandwidth
Zach Kunkel, Director of Solutions Marketing and Go to Market Strategy at Bandwidth
Guest:
Joe Shaker, Founder and CEO of TruVideo
More resources: Download the 2025 state of messaging report: stateofmessaging.com
Learn about the 2025 Textie Awards: bandwidth.com/texties
Learn more about messaging at Bandwidth: bandwidth.com/messaging
