In this episode of Cielo Talks, Britt dives into one of the most important, yet often misunderstood, elements of event planning: audience engagement. It’s not just about beautiful styling or ticking boxes. Engagement is what turns a good event into a great one, and a one-off activation into a lasting brand experience.
With real talk on what’s working (and what isn’t), Britt shares her practical, strategic approach to designing events that invite participation, spark curiosity, and drive deeper brand connection. Whether it’s for a sponsorship activation, VIP experience, or community event, this episode is packed with insights on how to stand out in a crowded market.
Key Topics Covered:
Why events need more than just good looks, they need substance
The true definition of engagement in an event context
Passive vs active audiences
Creating touchpoints that make people stop, participate, and remember
How to build brand awareness, drive leads, and deliver ROI through smart event design
Real examples of what’s worked
Cielo House:
Instagram: https://www.instagram.com/cielohouse_
LinkedIn:
https://www.linkedin.com/company/cielohouse/
http://www.linkedin.com/in/brittniven
Email: connect@cielohouse.com.au
Website: www.cielohouse.com.au
