What does it take to scale from a single-product company to a multi-product platform, without losing customer focus or speed?
This week on Zero to One, I’m joined by Yair Levin, a product leader who’s helped companies like SoFi, Gusto, Remitly and Velocity Global do just that. From launching new fintech products to leading platform teams and building with AI at scale, Yair brings a thoughtful, execution-first lens to complex product challenges.
We cover:
His 4-part validation framework to de-risk 0-1 bets
Lessons from scaling Gusto from payroll to multi-product
How SoFi prioritized stock vs. crypto using a clever painted door test
Building AI as a problem-solver, not a shiny object
Creating moats through cross-product integration
The biggest mindset shift for PMs trying to move into leadership
Yair also shares the early product decisions that shaped his career, how he thinks about autonomy in product teams, and what to watch as AI continues to reshape the product landscape.
