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Patience.... something we all want more of, but in this day and age of digital distractions and 'delivery on demand' it is something that can now seem in short supply. In this episode, Sam discusses the importance of patience in any sales environment and what can happen if we rush too fast through a sale or neglect our sales journey altogether. We also discuss some tips and tricks in order to cultivate patience on the sales floor in order to give your customers an unforgettable sales experience.