In this soapbox episode, Cheyanne digs into one of the most overlooked pieces of the Marketing Stack: Go-to-Market strategy.
She explains why small business owners need to move beyond being consumers of marketing products and start thinking like empowered decision-makers.
It's time to put on your CMO hat and learn how to play in the sandbox of marketing!
You’ll learn:
Why “one-size-fits-all” rules in marketing are a red flag.
The 6 market engagement strategies (penetration, creation, shaping, segmentation, arbitrage, and presence).
How small business owners already hold the best field data for making marketing choices.
If you’ve ever felt overwhelmed by rigid marketing advice, this episode is your reminder that you already know more than you think
Marketing is a creative, empowering tool for you to leverage.
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