This week I sit down with founder and managing director of Amplify Agency, an Irish PR firm specialising in music, arts and entertainment. Since opening up for business last year, her client list has already been expanded to include a range of artists and record labels to music venues and festivals. Adding award-winning documentary maker and RTE alumna to her realm of experience, we chat making the move from journalism to PR, creating a company and becoming your own boss. Here’s what it’s like to be Sheena Madden.
