Today, we're delving into Malcolm Gladwell's latest work, Revenge of the Tipping Point. This book is not a sequel, but a forensic investigation into the underside of social epidemics. Gladwell warns that the very same tools we use to build a better world can also be used against us. As he writes, "If the world can be moved by just the slightest push, then the person who knows where and when to push has real power." This book is his forensic investigation into that power.
Gladwell poses a critical set of questions for our time: "Who are those people [who can tip the world]? What are their intentions? What techniques are they using?"
Guiding us is Malcolm Gladwell, the author of seven New York Times bestsellers, including The Tipping Point and Outliers. As co-founder of Pushkin Industries and host of the podcast Revisionist History, he has built a career on "reconsidering things both overlooked and misunderstood." Now, in a fascinating turn, he applies that same forensic lens to his own iconic work, asking what he missed the first time around.
