“People lie.”
That is Paul Zak’s response to the traditional survey style ways in which we measure the success of immersive experiences. But what if there was a way to tap into the subconscious and measure what we are ACTUALLY feeling?
Paul Zak, a world-renowned scientist, was one of the first people to integrate neuroscience with economics to create a new discipline of “neuroeconomics”. He is best known for his work around trust and immersive experiences and an author of the best-selling books Trust Factor and The Moral Molecule.
In this episode, Paul talks about the future of building predictable immersive experiences for our customers. We discuss the correlation between how customers “feel” in an experience and what is going neurologically for them during that experience.
Paul then goes on to introduce us to the new frontier of experience tracking. He walks us through his pioneering technology that can take the guesswork out of measuring the engagement during experiences. He also gives us some actionable insights that he has gained from his clients who have implemented this technology.
This episode is a must for anyone curious about how to maximise their marketing efforts by tapping into neuroscience of customer experience.
Take away points:
Notable Quotes:
“Create a brand love, a connection and genuine experiences to your customers.”
“Emotions play an integral role in marketing”
“The real pleasure in writing comes from revision, polishing that makes it beautiful”
“Build a company with employees that share the same passion with your customers.”
“Peter Drucker : An organisation's first responsibility is the employees because they create the values. “
Get connected with Paul Zak
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