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If you don’t know Alex Herrity, adidas’ legalops superstar and Director of Legal Solutions, now’s your chance.

When he’s not sharing the stage with Josef Co-founder and COO Sam Flynn in London, Alex is busy making sure adidas leverages its world-class legal team with the best technology around.

He’s content so long as “every week or two, we’re getting better and more focused and delivering better things in Legal.”

In a recent fireside chat, Alex and Sam caught up to discuss the current state of legal operations, the future of knowledge management, and get his take on the biggest question in legal GenAI today: build or buy?