What if your most important customers aren’t outside the company — but across the hall?
In this short, sharp episode, James explores why internal teams like Finance, Procurement, and IT should think like product managers and treat colleagues as customers. Drawing on ideas from Service-Dominant Logic, Employee Experience, and Design Thinking, this episode explains how internal friction quietly erodes growth — and how trust, empathy, and better design can unlock massive value from within.
Whether you’re leading a support team or just tired of being the “policy enforcer,” this episode will challenge how you see your role — and show how to redesign it for scale.
