Benjamin Gorman is a veteran copywriter, editor, and content consultant with over a decade of experience. He’s worked with major brands like Hotels.com and Norton Lifelock, contributed to Matt Diggity’s Affiliate Lab, and recently released his own course.
In this episode, we dive into the world of AI-generated content from a professional writer’s perspective. Benjamin shares how SEOs can “humanize” AI content, make it resonate with real readers, and turn generic machine-written drafts into high-performing, conversion-friendly assets. Whether you're using ChatGPT, Claude, or any LLM, this is a must-listen if you're serious about blending AI tools with authentic copywriting.
