In this episode, we dive headfirst into one of the hottest (and most misunderstood) topics in today’s agency world: Growth. It’s the pressure point many leaders are wrestling with, but the conversation around it is often outdated, oversimplified, or just plain wrong.
Together, we unpack:
Why growth can’t sit in a silo anymore
The old “hunter vs. gardener” mindset (and why it’s time to evolve)
How KPIs are creeping into roles not traditionally tied to sales
Why “sales” still feels icky—and how to reframe it
How culture, mindset, and proper training are the real game changers
With stories from the trenches, examples from real agencies, and a healthy dose of humor, this episode tackles how to shift your team from passive delivery mode to proactive opportunity hunters—without turning them into someone they’re not.
Key Takeaways:
Everyone's job now includes growth. Gone are the days when the new biz team did all the heavy lifting. Creatives, strategists, and client leads are now being handed KPIs tied to growth—and often without support or training.
Reframing is everything. People shy away from “sales,” but are open to “solving problems” and “adding value.” It's not about pushing product; it's about being helpful and proactive.
Culture eats fear for breakfast. Fear-based leadership won’t drive growth—it’ll drive people away. Leaders must cultivate environments where curiosity, experimentation, and connection are encouraged.
Training isn’t optional. Expecting people to naturally “just know” how to grow business is unrealistic. Investing in upskilling isn’t a cost—it’s a growth strategy.The stick doesn’t work anymore. Bonuses and targets won’t inspire a team like purpose and autonomy will. People want to know they matter, not just their numbers.
Listener Challenge:
Ask yourself: Are your people clear, confident, and capable of spotting and seizing opportunities for growth? If the answer is “not yet,” then it’s time to get curious—not critical.
Need support?
We work with agencies across the region to build confidence, capability, and real results when it comes to growth. Whether it’s coaching, workshops, or just a sounding board, we’d love to help.
📩 Contact us at: Hello@ArtemisAPAC.com
🌐 Website: https://artemisapac.com
