In this episode of the Do Good Business Podcast, Ashley Dreager dives deep into the critical importance of customer-centered messaging in your content strategy. She calls out the problematic trend of business owners, particularly coaches, creating content that's all about themselves rather than their customers. Ashley explains why income claims and lifestyle-focused content can be misleading and dishonest, and provides practical strategies for shifting your messaging to center around your customer's needs, challenges, and desired outcomes. This episode is a must-listen for anyone tired of seeing "look at me" content flooding their feeds and wanting to create more ethical, effective marketing.
Key Takeaways:
- Stop making yourself the hero - Your content should center around your customer's journey, not your personal achievements or lifestyle
- Income claims without context are misleading - Sharing revenue numbers without explaining what went into achieving them leaves your audience to fill in dangerous gaps
- Features vs. benefits matter - People care more about what they'll get from working with you than what you'll do for them
- Personal content has its place - There's a time to share about yourself, but it should always tie back to how it benefits your client
- Customer-centered messaging builds trust - When people feel seen and understood in your content, they're more likely to believe you can solve their problems
Timestamps:
- [03:06] - Introduction to customer-centered messaging and why it matters
- [04:33] - The coaching industry problem with self-focused content
- [05:57] - Why income claims can be problematic and misleading
- [07:16] - The apples-to-oranges comparison issue with revenue sharing
- [09:18] - When and how to share income results appropriately
- [10:31] - The importance of context in case studies and results
- [14:03] - When it's appropriate to share personal content
- [16:52] - Shifting personal content back to customer benefits
- [18:03] - Features vs. benefits in your messaging
- [20:03] - How customer-centered content builds trust and engagement
Have questions or topics you'd love to hear about? I want to hear from you! This isn't a one-size-fits-all approach. There are millions of ways to grow a business, and I'm here to help you find what works best for you.
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