Talk Skin Method Online Course: https://talkskinwkate.thinkific.com/courses/the-talk-skin-method-online
In Person Facial Course: https://www.talkskinacademy.com/luxury-bespoke-facial-accreditation/
Summary
In this conversation, Katie Howell discusses the essential elements that contribute to the success of a wellness business. She emphasizes the importance of emotional intelligence in client interactions, the significance of social media as a tool for building trust rather than just selling, and the need for bespoke client experiences. Howell also highlights the role of consultations in understanding client needs, effective menu design, and pricing strategies that reflect self-worth. She shares insights on maintaining consistency in client treatment while allowing for personalization, the importance of communication, and the value of mentoring in business growth. Finally, she offers advice on creating a luxurious home salon experience and stresses the importance of authenticity and emotional awareness in running a successful business.
Takeaways
Success in business comes from understanding the little details.
Emotional intelligence is crucial in client interactions.
Social media should be used to build trust, not just sell.
Bespoke experiences require understanding client needs.
Consultations are essential for building client relationships.
Menu design should facilitate easy decision-making for clients.
Pricing should reflect the therapist's self-worth and experience.
Consistency in service is important, but treatments should be personalized.
Effective communication enhances the client experience.
Mentoring can help evolve your business and address pain points.
"Social media is not about selling."
"You have to listen to your clients."
"You have to put yourself out there."
Chapters
00:00 The Importance of Details in Business Success
02:13 Emotional Intelligence in Client Interactions
04:49 Building Trust Through Social Media
07:55 Creating a Bespoke Client Experience
10:42 Understanding Client Emotions and Needs
13:23 The Role of Consultations in Client Relationships
16:03 Menu Design and Client Decision-Making
19:02 Pricing Strategies and Self-Worth
21:36 Consistency vs. Bespoke Treatments
24:31 The Power of Communication in Treatments
27:11 Mentoring and Evolving Your Business
30:00 Creating a Luxurious Home Salon Experience
32:47 Final Thoughts on Emotional Intelligence and Business Growth
