Relationships, Reputation & Real Estate: Julie Rohr’s Formula for Success

Description

This week on The RETSY Podcast, Chris and Matt sit down with RETSY founding partner Julie Rohr, one half of the powerhouse luxury real estate duo ROCO Luxury Homes. Julie brings years of experience, grace under pressure, and a natural ability to connect with clients on a deeper level. Her calm confidence and mastery of communication reflect the same polish and professionalism she’s known for in every aspect of her business. She shares how listening, problem-solving, and simply answering the phone became the cornerstones of her success, and why they remain the secret to thriving in a competitive market.

Julie opens up about her path from Minnesota philanthropy to Arizona real estate, the mentorship that shaped her luxury expertise, and the partnership with Libby Cohen that evolved into ROCO. Together with Chris and Matt, she unpacks what makes RETSY’s culture unlike any other: collaboration over competition, professionalism over drama, and agents who genuinely care about each other’s success. The conversation dives into mentorship, market insight, team building, and the value of showing up for clients (and your peers) with integrity and consistency.

00:00 – Meet RETSY Founding Partner, Julie Rohr

01:16 – From Private Foundations to Real Estate

04:35 – Starting in Arizona During the Market Crash: Finding the Right Mentor for Luxury Real Estate

07:13 – The Story Behind Her Partnership and the Meaning of “ROCO”

11:31 – Why Julie Chose RETSY: True Partnership Over Promotion

20:55 – The Drama-Free Reality of RETSY vs. Real Estate TV

23:01 – The Business of Problem Solving: Agents as Solution Makers

30:20 – When Real Estate Gets Emotional: Therapist, Negotiator, and Everything In Between

34:35 – The Easiest Key to Success in Real Estate? Answer Your Phone

39:45 – Building the Right Team: How to Hire and Set Expectations

44:17 – Why Julie’s Bullish on the Arizona Market (and What a Summer Away Revealed)

52:12 – RETSY’s Foundation of Collaboration: A Brokerage of Attraction, Not Promotion