In this episode of The DTC Insider podcast, Brian Roisentul sits down with Victoria Hana, Director of Ecommerce at G FUEL. We dive into how GFuel has built a powerful brand at the intersection of gaming, community, and commerce. From navigating influencer relationships to structuring their marketing calendar, Victoria shares the strategic and tactical moves that have helped G FUEL scale across DTC, retail, and beyond. If you’re a marketer or brand owner looking to blend culture with commerce, this one's a must-listen.
Here’s a glimpse of what you’ll learn:
Building a gaming-focused brand with mainstream appeal
Navigating influencer partnerships at scale
The evolution of GFuel’s marketing strategy
Community building through content and culture
Diversifying revenue channels beyond DTC
Collaborations with big names in gaming and entertainment
Managing retail expansion while keeping brand integrity
Planning GFuel’s annual and 90-day marketing calendar
Adjusting strategies for changing consumer behavior
Key lessons from scaling a multi-channel eCommerce brand
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This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
