In this episode of The DTC Insider podcast, Brian Roisentul sits down with Sarah Vilenskiy, founder of Blossom Essentials. She has taken her skincare brand from direct-to-consumer roots to the shelves of major retailers like Walmart.
Here’s a glimpse of what you’ll learn:
From marketing to skincare: Sarah’s founder journey
Learning from agency experiences: good and bad
Navigating the impact of iOS 14 on Meta Ads
Transitioning from DTC to retail
Adapting to economic uncertainty and changing consumer behavior
Retail profitability vs. digital acquisition costs
Building brand trust through education and transparency
Leveraging direct mail and retention strategies
Finding and owning your niche in a crowded market
The importance of aligning brand voice with founder authenticity
Find more episodes on our website.
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This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
