In this episode of The DTC Insider, I’m excited to welcome Lekha Vyas, the founder of ELVY Lab, a skincare and personal care brand focused on simplifying men’s daily routines.
With over 15 years of experience in the beauty industry, working for leading brands like P&G, L'Oréal, and Chanel, Lekha decided to launch her own venture in 2022. Her mission is centered on two key values: simplicity and performance.
Here’s a glimpse of what you’ll learn:
Transitioning from corporate beauty to entrepreneurship
Defining core values early
Winning awards: Factors contributing to early recognition
Challenges for small brands in digital advertising
Shifts in influencer marketing and brand collaborations
Amazon strategies that work for ELVY Lab
Other successful acquisition channels
Customer retention: Tactics for VIP engagement
Q4 preparation: Insights on BFCM and a celebrity partnership
Building from scratch: Lessons learned and what to do differently
Being a solo founder: Decision-making and challenges
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
