In this episode of The DTC Insider podcast, Brian Roisentul discusses effective strategies for direct-to-consumer brands, focusing on the importance of identifying sales peaks, planning product launches strategically, and setting manageable goals.
He emphasizes the need for brands to plan ahead and break down their annual goals into actionable quarterly objectives to drive growth and success.
Here’s a glimpse of what you’ll learn:
How successful brands engineer their own sales peaks
The importance of identifying seasonal trends for smarter planning
Using strategic product launches to boost low-revenue periods
Why timing matters when bringing products to market
Common pitfalls: lack of long-term planning
Breaking down annual goals into manageable quarterly targets
Aligning high-level initiatives with clear quarterly objectives
Creating actionable task lists for each strategic initiative
The role of research and decision-making in effective execution
When and how expert support can help brands push past plateaus
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
