In this episode of The DTC Insider podcast, Brian Roisentul sat down with Pauline Koningsveld and Sarah Litt, co-founders of Livi Beauty, to discuss their journey of creating an innovative at-home gel manicure system.
Here’s a glimpse of what you’ll learn:The inspiration behind Livi Beauty and its unique features
How Pauline and Sarah transitioned from idea to product development
The challenges and successes of launching a DTC brand
Insights into their go-to-market strategy and target audience
The importance of customer feedback and retention strategies
How Livi Beauty empowers women by saving time and providing convenience
The role of founder-led content in building brand authenticity
Lessons learned from customer interactions and surprising feedback
The impact of being featured on Good Morning America
Future plans for Livi Beauty, including sustainability and product improvements
Struggling with tariffs? Unsure about upcoming changes? Let’s talk!
With Portless, you only pay tariffs after your customers pay you - so your cash always moves faster than your costs.
✅ Defer tariffs until orders ship (no upfront costs)
✅ Free up working capital for growth
✅ Sell smarter - turn inventory into cash faster
Stop letting tariffs tie up your cash - sell smarter with Portless.
Schedule a risk assessment and leverage tariff deferment today.
