In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of Colorado Ski Chairs, a business that’s been transforming old skis and snowboards into handcrafted furniture for nearly 20 years.
Here's a glimpse of what you'll learn:
Adam’s journey from ski racer to founder of Colorado Ski Chairs
Turning old skis into furniture and the brand’s early days
How the product line evolved over 18+ years
Balancing custom projects with scalable products
Shifting from B2C focus to more B2B and corporate clients
Marketing channels: brick-and-mortar, online, and social media
The role of video content and behind-the-scenes storytelling
Sustainability as a brand story vs. actual sales driver
Building a team of multi-talented employees with no rigid titles
Looking ahead: the future of Colorado Ski Chairs and industry adaptation
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
